FOUNDER

Boaz Soifer has held executive roles in a variety of renewable energy companies, in both small and medium-sized businesses and covering virtually the entire value chain (product development and manufacturing, distribution, and contracting.) He founded Cedar Mountain Solar, a full-home hydronic heating and cooling company, and SolarLogic, a design and controls developer, both of which won numerous local and national awards. As CEO of BayWa r.e. Solar Systems, Boaz led development of its acclaimed organizational culture, and as Director of Distribution for BayWa r.e.’s global business he led the acquisition of new subsidiaries in Mexico and Canada, expanded the business into commercial and industrial and small-scale utility EPC (engineering, procurement and contracting) services and helmed the acquisition and integration of Beacon Solar in the US.

Throughout his career, Boaz has been a student of organizational design and development. At BayWa r.e., Boaz developed methods for connecting individual personal development to organizational health, building up capabilities for coaching, Agile methodologies, employee development, strategic planning, and business operations management. As a result, BayWa r.e. remained the only “pure-play” solar distributor in a market usurped by conventional distributors. This experience led him to found Pebble Tossed Consulting in 2023, to bring his passion and talent for organizational health to other organizations in a variety of industries.

For Boaz, work-life integration also includes a lot of hiking with his dogs in the mountains around Santa Fe, spending time with his three grown kids, cooking, meditating, practicing yoga and tai chi, reading fiction, philosophy, and history, and - recently - trying his hand at woodworking and desert gardening.